HA1

Not everything we’ve ever created has been designed just to look beautiful—that would be approaching the opportunity from the wrong end. Instead, as we reimagined ionization, our goal was to create a rejuvenating experience that is simpler, more useful, and more enjoyable while building on the things people love about freshness. Ultimately, redesigning and reinventing air purification has led us to redefine how it works.

Good design isn’t just about aesthetics—it’s about enhancing the experience. Our vision and values are rooted in simplicity, which we see as a form of minimalism. But true simplicity is more than just the absence of clutter or the removal of ornamentation—it’s about providing the right things, in the right place, at the right time. It brings order to complexity and makes intuitive sense. Simplicity is when you pick something up for the first time and instinctively know how to use it.

With the innovative technology of digital airflow generation, the HA1 system introduces a new foundation and structure that enhances the entire user experience. Air purification with ionization is designed to be purposely unobtrusive. Unnecessary ornamentation has been stripped away. Extra buttons and modes have been removed. And by eliminating design elements that don’t add value, we bring greater focus to what matters most: air purification with anion technology and herb aromatherapy.